In January of 2021, Ms. Sarubbi joined Iotecha to help expand the company’s media opportunities. With 25 years of experience spanning film, television. digital signage, digital media, technology, ad sales and marketing, together with a tirelessly vibrant presence, Kim is a force both on and off the podium and has become a popular speaker and panel chair at leading industry events. She is also the inventor of multiple US patents.
Kim was recruited out of the University of Central Florida where she majored in Communications with a focus on Corporate Business and Development by The Nightwing Group as they launched PetCARE TV, a combination Place-Based Media Channel in Veterinary offices and on Cable TV. Shortly after the Cable Channel was sold to Animal Planet, Kim assumed total responsibility for Trade Shows and Advertising. When Nightwing was acquired by Entertainment Arts Kim was asked to run the Advertising Sales department, and shortly thereafter was given total Marketing and Sales responsibility. Over the years, Ms. Sarubbi has been instrumental in launching several DOOH Networks. Her roles focused on hardware, software, and marketing technology selections. Including (CMS) Content Management System and (DSP) Demand Side Platform integration. Ms. Sarubbi’s responsibilities also extended to content production, website creation and social media platforms. As the only woman ever to be elected Chairwoman of the Digital Signage Federation, Ms. Sarubbi also served on the Executive Committee, as Secretary/Treasurer, Vice-Chairwomen, and currently serves on the Chairman’s Council. During her tenure, Kim was tapped to write the industry standards manual on creating content for the DOOH Industry.
Kim continues to stay on the leading edge in her field expanding her knowledge in technology. She currently has certification in IoT from the Massachusetts Institute of Technology (MIT), Contract Law from Harvard Law School, and Connected Strategy, Digital Marketing, Social Media, and E-Commerce from Wharton School of the University of Pennsylvania.
Ms. Sarubbi is currently chair of ACE (Associates for Connected Experiences) an Advocacy Group of Associations. This group has over 12 global Associations dedicated to the customer experience with a purpose of actively supporting & promoting the common business interests of the world-wide customer experience industry, the interactive technologies industry and digital out-of-home network industry.
Smart Content: How to Use AI, Machine Learning, Sensors & More to Trigger Content Changes
27-Oct-21, 8:30 AM- 9:00 AM